Below are the candidates for the upcoming elections. Please thoroughly read through the forms and essays prior to election night in order to learn about the candidates. We hope to see you on December 3rd so you can participate in electing the next CSUN PRSSA Executive Board. Any members who are interested in running from the floor can still do so.
Director of Public Relations
Director of Member Services
Director of Administration & Finance
In regards to the article published by the Daily Sundial Nov. 20: CSUN PRSSA has NOT been named by any organization as the most successful student chapter in Los Angeles. We sincerely apologize for the published factual error, it was not our intent. http://bit.ly/1b1tq2Drr
Elections for Spring ’14 are just around the corner and CSUN PRSSA has plenty of positions to run for.
All candidacy applications must be submitted by Nov. 26. Elections will be held on December 3.
by Stephany Delgado
After a full day of classes and too much caffeine, I anxiously headed home at 6:30 p.m. As I power walked to the parking lot, a little voice in my tiresome head reminded me of a commitment I made at the beginning of the semester. I promised myself to seek out likeminded individuals and be more active in the public relations community. Luckily for me, I made friends with the right person who talked me into joining PRSSA. After two meetings, I could already tell it would be one of the best investments of my life.
That night the guest speakers were Danielle Bernabe and Lisa Cohen, two world traveling foodies who are currently working for the prestigious hospitality agency Wagstaff Worldwide. If I didn’t believe in destiny before, this definitely did the job.
Cohen, who has the commanding presence of a go-getter, majored in cinema and television and had an undeniable passion for food. She hoped to follow in the footsteps of her family and work in television production until she enrolled in the Apicius Culinary Institute of Florence, Italy. When she returned, she decided to pursue a career in food media and took on anything associated with the culinary world. She developed a personal mantra, to always be a “yes” person and never “shy away from something you’ve never done before.” With this new found attitude, she started doing recipe testings, food photography, and styling for celebrity chef appearances.
Through all her adventures, Cohen continued trying to find her niche in the food industry and decided to start a blog called Make Me Hungry. The blog allowed her to sustain her passion for food and open doors of opportunity. Shortly after, things started looking up when she received two promising job offers, one from Sony and the other from Luxury Magazine. At first she was torn between the two; her major in television prepared for the position at Sony, but Luxury Magazine would allow her to be creative in all things food and travel. Remembering mantra of not shying away, Cohen decided to join the magazine which ultimately opened the doors to her current position at Wagstaff.
Danielle Bernabe took a different journey because she majored in public relations and desperately wished to go to culinary school. Following her internship, she started working for Victoria King Public Relations, but couldn’t stay away from her culinary passion for too long. About a year later, she combined her love for food and fitness by becoming a personal chef and customizing weekly menus for clients with specific health needs. After two years and realizing she needed to move forward, Bernabe sought out another culinary job that would take her to the next level in her career. To her disappointment, it all ended before it even started. She quickly went from dream job as a personal chef to unemployed and living with her parents. The disappointments in her journey gave Bernabe the perseverance to dive back into the culinary world. She started networking and it wasn’t long before a friend suggested she combine her love for public relations and food and apply with Wagstaff Wordlwide. Fortunately, her friend knew the president of Wagstaff and recommended Bernabe for an open position. She is now spearheading PR for Peruvian chef Ricardo Zarate and has worked with the James Beard Foundation. If you are Food Network obsessed like me, you know how much of an honor that is.
Both of Cohen and Bernabe’s experiences truly struck a chord with me. Lately, I have been conflicted with what direction I want to take in the industry. I have been struggling with finding balance with what I love doing and what I think will make me successful. Cohen really hit home when she said, “Define yourself by the kind of experiences you want to have and not by a job title.” As simple as that may sound, it helped me realize that the only way I will be successful is if I am completely in love with what I’m doing. After being enlightened by the two, I left not only feeling revitalized and tremendously motivated, but eager and excited for what the future holds.
Danielle Bernabe and Lisa Cohen, CSUN alumnae, discuss hospitality PR and their roles at Wagstaff Worldwide. They will also speak about blogging and following your passion to a successful career.